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THE OGLAS
ELEVATING THE FRESH FOOD EXPERIENCE THROUGH STRATEGIC BRAND DESIGN
Services
Works
People
Contacts
THE OGLAS
Services
Works
People
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OVERVIEW
BRAND DESIGN
SERVICES
Over the years, the way people buy fresh food has changed. Customers now expect not just quality, but trust, transparency, and a brand they can rely on. In a space often crowded with noise and inconsistency, many fresh seafood businesses struggle to stand out while maintaining credibility.
Amid this shift, Fishwala set out to redefine how fresh seafood is experienced. With a vision to bring clarity, confidence, and consistency to the everyday buying journey, the brand approached us to shape a strong and recognizable identity for its next phase of growth.
Our ambition was simple: to build a modern, trustworthy brand that reflects freshness, reliability, and calm confidence across every touchpoint
From a modest local presence to a brand built for everyday recognition, Fishwala’s identity evolved to meet the expectations of a new generation of customers. What began as a functional fresh-food business is now a confident, modern brand with a clear voice and strong visual character.
Brand Design
Social Media
BRAND DESIGN
At the heart of this transformation is the brand’s iconic character, redesigned to reflect trust, freshness, and approachability across all touchpoints. The new identity system is flexible, adaptive, and built to scale seamlessly across stores, packaging, and digital platforms, creating a consistent and inclusive brand experience for every customer.
THE OGLAS
Services
Works
People
Contacts
ELEVATING THE FRESH FOOD EXPERIENCE THROUGH STRATEGIC BRAND DESIGN
PROJECT: FISHWALA
YEAR: 2025
THE OGLAS
Services
Works
People
Contacts
OVERVIEW
BRAND DESIGN
SERVICES
Over the years, the way people buy fresh food has changed. Customers now expect not just quality, but trust, transparency, and a brand they can rely on. In a space often crowded with noise and inconsistency, many fresh seafood businesses struggle to stand out while maintaining credibility.
Amid this shift, Fishwala set out to redefine how fresh seafood is experienced. With a vision to bring clarity, confidence, and consistency to the everyday buying journey, the brand approached us to shape a strong and recognizable identity for its next phase of growth.
Our ambition was simple: to build a modern, trustworthy brand that reflects freshness, reliability, and calm confidence across every touchpoint
From a modest local presence to a brand built for everyday recognition, Fishwala’s identity evolved to meet the expectations of a new generation of customers. What began as a functional fresh-food business is now a confident, modern brand with a clear voice and strong visual character.
Brand Design
Social Media
THE OGLAS
Services
Works
People
Contacts
ELEVATING THE FRESH FOOD EXPERIENCE THROUGH STRATEGIC BRAND DESIGN
PROJECT: FISHWALA
YEAR: 2025
THE OGLAS
Services
Works
People
Contacts
OVERVIEW
Over the years, the way people buy fresh food has changed. Customers now expect not just quality, but trust, transparency, and a brand they can rely on. In a space often crowded with noise and inconsistency, many fresh seafood businesses struggle to stand out while maintaining credibility.
Amid this shift, Fishwala set out to redefine how fresh seafood is experienced. With a vision to bring clarity, confidence, and consistency to the everyday buying journey, the brand approached us to shape a strong and recognizable identity for its next phase of growth.
Our ambition was simple: to build a modern, trustworthy brand that reflects freshness, reliability, and calm confidence across every touchpoint
SERVICES
Brand Design
Social Media
BRAND DESIGN
From a modest local presence to a brand built for everyday recognition, Fishwala’s identity evolved to meet the expectations of a new generation of customers. What began as a functional fresh-food business is now a confident, modern brand with a clear voice and strong visual character.
Working with Brand Appart has been an absolute pleasure. Beyond their creativity and professionalism, there's a real sense of kindness and care in everything they do. The team is always open, generous, and never gets stuck on small details, they never say no. I was truly impressed by their reliability, flexibility, and collaborative spirit. I couldn't recommend them more!
Benny ferard
Co-founder & COO @Fishwala
CONTACT SALES
CREDITS
Creative Director
Sharath Annan
Sharath Annan
Sharath Annan
Brand Designer
Art Director
Web Designer
MORE WORK
2025 OFFBEAN
2025 YELLOW AND
A reminder of what honesty feels like,
Branding
Brand strategy
Graphics
Visual Identity
A reminder of what honesty feels like,
Branding
Brand strategy
Graphics
Visual Identity
Sharath Annan
Sharath Annan
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